The company said, ” the new logo looks to the future while staying proudly connected to the company’s rich heritage and tradition of innovation.” The Nissan Ariya electric crossover is the first vehicle to come equipped with this logo. Nissan is another manufacturer to have opted for the 2D flattened design, but it retains the original font from the old one. The new Nissan logo was launched in July 2020 before which it had the same logo since 2001. The logo it replaces was a familiar old-school simplified version of the one since 1994, while the new design is radical and is claimed to inspire thoughts of “symmetry and rhythm”. It is part of a grand plan by the Korean manufacturer to be considered both as being more aspirational by buyers while at the same time being a leader in new technology. The new completely redesigned logo was first previewed during the Kia Imagine concept that was unveiled back in 2019 at the Geneva motor show. This design again is 2D and has a transparent outer circle, which makes it sit flush with the different colours that the beautiful cars come with.
#Car company logos update#
This latest update to the logo design is the most significant for the brand and was introduced with its first electric car.
#Car company logos free#
It has always featured the white and blue quadrants in the middle that represent the Bavarian Free State colours, and not a spinning propellor which people usually claim. It has been tweaked here and there but nothing big enough to make a difference. We like the black and white contrasting colours with the detailed Lion’s head silhouette design with all its mane.īMW is one of the manufacturers who retained the design of their logo the same since 1917. The most dramatic change is the fact that this is a reboot of a similar shield-backed design used back in the 1960s.
This marks the 11th update to the manufacturer’s Lion emblem that has been used in one form or another since 1850, but it’s not entirely new either. Interestingly, many have chosen a previous 2D design used by them a long time ago and ditched the current 3D designs sighting digitization as a primary reason. Here are 12 car manufacturers that changed their logo in recent times. Most of the manufacturers are working towards electrifying their entire lineup and want to embrace this new change in direction with their identity and what better way to start it than changing the logo. “And it is telling that the logos people could recall best where the simplest yet most striking,” said the Creative Director.The Logo of a company is very important as it sets the first impression of the manufacturer and is the brand’s identity on all its products. They act more like Apple than they do Ford.”īell pointed out that some brands are switching from shiny logos to more minimalistic ones. “Tesla is not just a car company, it’s a tech brand. Tesla has ripped up the rule book in terms of branding,” said the man. Self-driving cars, interactive dashboards, GPS, smart lanes, AI traffic systems. “Technology has infiltrated every aspect of it. The company then interviewed Charlie Bell, the Creative Director at one of Scotland’s leading creative agencies called Whitespace, who said that we are seeing a massive shift in the automotive industry. They graded the color, shape, details, and font of each drawing and placed them on a grid based on accuracy.
After gathering all of the drawings, Van Monster got them analyzed by five expert designers and marketing analysts.
0 kommentar(er)
